-Regards,NewSense IN Team

January 17, 2012

Apple pressures In Icons to quit Steve Jobs' action figure dream

It was earlier in this month, when news about Steve Jobs' action figures being readied for February 2012 release, first surfaced. The neatest part of the figure was that it bore an uncanny resemblance to the co-founder. However, just days after the news first broke; Apple was, reportedly already planning to take legal action against the toy manufacturer, In Icons. Apple believes that it is a criminal offence to make an action figure of Steve Jobs. At that time, In Icons had not relented to the pressure, but now, according to an announcement on their website, it appears that In Icons have under ‘immense pressure’ decided to cancel the manufacture of the action figure, altogether.
A 12-inch Steve Jobs to be available from February
No Steve Jobs action figure coming this February

The announcement from In Icons reads, “I would like to take this opportunity to reiterate that the original intention for creating the figurine was driven by a fan’s admiration of Steve. We respect copyright and trade mark rights and therefore indicated on our site that we were not providing any Mac, iPhone and iPad models with the figurine. Further, we haven't used any Apple related brands. Unfortunately we have received immense pressure from the lawyers of Apple and Steve Jobs family. Regardless of the pressure, I am still Steve’s fan, I fully respect Steve, and his family, and it is definitely not my wish or intention that they be upset.” 

The post goes on to state that, while they continue to believe that they haven’t overstepped any legal boundaries, they have decided to halt the production completely. Referring to those who've preordered this figure, In Icons have confirmed that they will fully refund them, while also sincerely apologizing to those disappointed.


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